Blogs

Lockdown Educational or Play Content - Edx Education

By Tanja Hetherington posted 17-09-2021
Would you like to build on your maths skills in a fun and interactive way? Check out Edx Education ’s Ten Frames webinar in their making Maths Fun series with Dr Paul Swan . To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there. #iso #lockdown

Blast from the Past - Toyworld (Post 1)

By Tanja Hetherington posted 16-09-2021
Did you know that Toyworld had a warehouse in Springvale Victoria? Toyworld started in 1971 as a small group of retailers who could see the advantage of bulk buying. But wait, there’s more! Read more about Toyworld here. #retailers

Lockdown Educational or Play Content - The LEGO Group

By Tanja Hetherington posted 15-09-2021
Can you roar like a lion or bounce like a kangaroo? Have a go at LEGO ’s act like an animal game and imitate your favourite animal. For more online play resources, visit https://playlist.legofoundation.com/activities/ . To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there. #lockdown #iso

Lockdown Educational or Play Content - Axis Toys

By Tanja Hetherington posted 08-09-2021
Are you looking for some fun, colourful activities for the kids during lockdown ? Check out Axis Toys ’ Yogi Fun Printable Dice via https://bit.ly/38K4TqC . There is a range of unique and vibrant designs you can download and play with the whole family. To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there. #lockdown #iso

Lockdown Educational or Play Content - Axis Toys

By Tanja Hetherington posted 31-08-2021
Are you looking for some R&R time for your kids' during lockdown ? Check out Axis Toys ’ Yogi Fun video and learn a new pose. To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there. #iso #lockdown #homelearning

Blast from the Past - Kids' Day 1999

By Tanja Hetherington posted 25-08-2021
Kids Day 1999 was when Australian retailers donated over 10% of their sales to the Toy Charity Foundation of Australia. Noel Thurlow launched this day at the Toy Fair with a very special guest. Read more about this below.

Lockdown Educational or Play Content - Axis Toys

By Tanja Hetherington posted 24-08-2021
Are you running low on fun and interactive home learning resources? Axis Toys has over 150 free toolkits via https://bit.ly/3jdhFny that you can even use in combination with your Miniland toys. To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there. #iso #lockdown #homelearning

Lockdown Educational or Play Content - Edx Education

By Tanja Hetherington posted 20-08-2021
For those cities and states currently in lockdown, are you looking for some fun home learning activities for your kids? Check out Edx Education 's Making Maths Fun with Beadstrings hosted by Dr Paul Swan below . To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there. #iso #homelearning

Lockdown Educational or Play Content - The LEGO Group

By Tanja Hetherington posted 11-08-2021
Are you looking for some fun activities to do as a family during lockdown ? The LEGO Group have kindly provided us with some more fun family activities via https://bit.ly/3sb9Ul1 . Why not test your balance by holding a lemon and spoon race? To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there. #iso #lockdown

Lockdown Educational or Play Content - The LEGO Group

By Tanja Hetherington posted 29-07-2021
We are feeling for everyone in NSW who is currently in lockdown . The ATA will be assisting parents and families with at-home educational or play resources that enhance the Value of Play during this time. To kick this off, the LEGO Group have sent through some fun family play activities. Check them out via https://bit.ly/2VbXHQS . To learn about the importance of play visit our website via https://bit.ly/3y9fKp9 and check out our downloadable resources while you’re there.

2021 Sydney Mid-Year Confirmed Exhibitors

By Georgina Kritsilidis posted 12-05-2021
We are very excited to be able to host physical trade fairs again! It has been over a year since we have been face-to-face with our fellow peers at a physical event. Exhibitor stands are already starting to fill up for the 2021 Sydney Mid-Year Preview thanks to Avantco , Bensons Trading Company , Big Balloon , Early Life Projects , Funrise , Geomagworld , Headstart International , Impact Merch. , Jasnor , Jedko Games , Johnco Productions , MJM Australia , Paperlight , Plum Play , Smart Toys Trading , Theatrix , U. Games Australia , VR Distribution and Zimbler . If you are interested in attending ...

Good News Friday story!

By Tanja Hetherington posted 12-02-2021
Good News Friday story! The Lego Foundation has donated 1,000 kits of the braille bricks to Vision Australia for visually impaired kids. Read more about it here .

Join us at Toy Fair DIGITAL 2021!

By Tanja Hetherington posted 27-01-2021
Have you secured your digital booth yet for the Toy Fair DIGITAL 2021? Be part of history in the making and showcase your brand to a global audience of buyers. We have registrants attending virtually from Germany, Italy, Singapore, United Kingdom, Spain and Russia just to name a few. You will have a far greater global presence online than ever before! If you're still not convinced, take a look at what our other exhibitors have to say about Toy Fair Digital here .

The ATA talk to Toy & Hobby Retailer about Toy Fair Digital 2021

By Tanja Hetherington posted 10-12-2020
The ATA's CEO Alice Sanderson and Events Manager Georgina Kritsilidis talk to Toy & Hobby Retailer about what the Toy Fair is, what to expect and how to get involved. Have a listen to it here . For more information on the Fair fair, head to the ATA website .

ATA & MamaMag Hottest Toys for Christmas

By Tanja Hetherington posted 19-11-2020
Hottest Toys for Christmas 1-2 years Available at LeapFrog Speak & Learn Puppy – VTech Electronics Target, Myer, good toy stores & online retailers Globber Explorer Trike 4 in 1 – Active Outthere David Jones, Kidstuff, Toymate, Toyworld & 99 Bikes Little Tikes Cozy Coupe – MGA Entertainment Target, Toyworld, Mr. Toys & Catch of the Day LEGO® DUPLO® 10931 Truck & Tracked Excavator – LEGO Australia LEGO, specialty stores & all major retailers Care Bears Unlock the Magic – Headstart International Big W & Toyworld Little Tikes Activity Garden – Bensons Trading ...

Toy Fair 2021 goes DIGITAL!

By Tanja Hetherington posted 26-10-2020
The Toy Fair 2021 is going DIGITAL! This is a result of the current unpredictable climate we are living in due to COVID-19. Check out the video here.

Value of Play

By Tanja Hetherington posted 16-10-2020
The Australian Toy Association has developed the Value of Play website to support parents, professionals and retailers in encouraging play for all children. Play is an essential part of every childhood. Play is the way children explore, create and discover. Through play children learn about themselves and the world around them. The ATA have partnered with MamaMag which allows us to communicate this message to mothers in both Melbourne and Sydney. Check out the feature below and let us know what you think. Value of Play Feature #VOP

Channel 9 onsite at the 2020 Toy Hobby & Licensing Fair

By Tanja Hetherington posted 16-10-2020
Popular Toys Showcased at the 2020 Toy Fair #toyfair #ATA